Privacy policy
Privacy Policy
Effective Date: 1 January 2026
Last Updated: 15 August 2026
FitnessFuelCo ("FitnessFuelCo", "we", "us" or "our") respects your privacy and is committed to protecting and responsibly handling your personal information.
This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit or use fitnessfuelco.com (the "Website"), purchase products from us, contact us, subscribe to our marketing communications, or otherwise interact with us (together, the "Services").
This Privacy Policy is intended to comply with applicable Australian privacy requirements, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and, where applicable, the Privacy Act 2020 (NZ) and its Information Privacy Principles.
1. Personal Information We Collect
The personal information we collect depends on how you interact with FitnessFuelCo.
Information you provide to us
We may collect:
- your name;
- email address;
- telephone number;
- billing address;
- shipping or delivery address;
- order and transaction information;
- products purchased;
- account information, where you create an account;
- information provided when you contact us;
- information relating to returns, refunds or customer support;
- reviews, feedback and enquiries you choose to provide; and
- your marketing and communication preferences.
Payment information
Payments made through our Website may be processed by third-party payment providers, including Stripe and PayPal.
These providers may collect and process payment information such as payment card details, billing information and transaction information.
We do not ordinarily store your complete credit or debit card details ourselves. Payment providers process payment information in accordance with their own privacy policies and applicable requirements.
Information collected automatically
When you visit or use our Website, we may automatically collect information through cookies, pixels, analytics tools and similar technologies.
This may include:
- IP address;
- browser type and version;
- device type;
- operating system;
- network information;
- approximate location derived from your IP address;
- pages and products viewed;
- links clicked;
- referring website;
- dates and times of visits;
- information about how you interact with our Website; and
- other technical and usage information.
2. How We Collect Personal Information
We may collect personal information:
- directly from you when you place an order;
- when you create or use an account;
- when you contact us;
- when you submit an enquiry, review or feedback;
- when you subscribe to marketing communications;
- automatically when you browse or interact with our Website;
- through cookies, pixels and similar technologies;
- from payment providers such as Stripe and PayPal;
- from Website and technology providers such as Shopify and AWS;
- from analytics and advertising providers such as Google and Meta;
- from marketing providers such as Mailchimp; and
- from other third parties where permitted by law.
Where reasonably practicable, we collect personal information directly from you.
3. How We Use Your Personal Information
We may use your personal information for the following purposes.
Processing and fulfilling orders
We use your information to:
- process and fulfil orders;
- process payments;
- arrange delivery;
- provide order confirmations and updates;
- communicate with you about purchases;
- manage returns, refunds and exchanges;
- provide customer support; and
- otherwise provide products and services you have requested.
Operating and improving our Website
We may use information to:
- operate and maintain the Website;
- improve Website functionality;
- understand how customers use our Website;
- analyze Website performance;
- troubleshoot technical issues; and
- improve our products, services and customer experience.
Marketing and advertising
Where permitted by law, we may use personal information to:
- send promotional communications;
- provide information about products, offers and promotions;
- measure marketing effectiveness;
- personalize advertising;
- display relevant advertising;
- create advertising or remarketing audiences; and
- understand how customers interact with our advertising.
We may use Mailchimp to manage email marketing and Meta advertising technologies, including the Meta Pixel, to measure advertising performance and support advertising and remarketing.
Where consent is required by law, we will obtain that consent.
Security and fraud prevention
We may use personal information to:
- detect and prevent fraud;
- investigate suspicious or unlawful activity;
- protect our Website and systems;
- protect our customers and business; and
- enforce our terms and policies.
Legal and regulatory purposes
We may use personal information where reasonably necessary to:
- comply with applicable laws and regulations;
- respond to lawful requests from government authorities or regulators;
- resolve disputes;
- establish, exercise or defend legal claims; and
- protect our legal rights and interests.
4. Cookies and Similar Technologies
FitnessFuelCo uses cookies, pixels and similar technologies to operate, secure, analyze and improve the Website.
These technologies may be used to:
- keep the Website functioning correctly;
- remember preferences;
- maintain shopping cart and checkout functionality;
- understand Website traffic and usage;
- analyze Website performance;
- measure advertising effectiveness;
- personalize content or advertising; and
- support remarketing and advertising activities.
We use Google Analytics to help us understand Website usage and performance.
We may also use the Meta Pixel and related Meta technologies to measure advertising effectiveness, understand Website activity and support advertising and remarketing.
Some cookies may be placed by third-party service providers that provide analytics, advertising, payment or other services to us.
You can control or disable cookies through your browser settings. However, disabling certain cookies may affect Website functionality, including shopping cart and checkout features.
5. Shopify and Our Service Providers
Our online store is operated using Shopify.
We also use third-party providers to support our business and Website, including:
Shopify
Shopify provides the ecommerce platform used to operate our Website and may process information relating to customers, accounts, orders, payments, checkout activity and Website usage.
Stripe
Stripe may process payment and transaction information when you choose a Stripe-supported payment method.
PayPal
PayPal may process payment and transaction information when you choose to pay using PayPal.
Mailchimp
Mailchimp may process information such as your name, email address, marketing preferences and interactions with our marketing communications for the purpose of providing email marketing services.
Google Analytics
Google Analytics may process technical information, Website usage information and other analytics data to help us understand Website activity and performance.
Meta
We may use Meta technologies, including the Meta Pixel, to measure advertising performance, understand Website interactions and support advertising and remarketing.
Amazon Web Services (AWS)
AWS may provide cloud infrastructure or other technology services used by us or our service providers. Where personal information is processed through AWS infrastructure, it may be stored or processed in accordance with the services and configurations used by the relevant provider.
These providers may process personal information on our behalf or, where applicable, independently in accordance with their own privacy policies and legal obligations.
6. Disclosure of Personal Information
We may disclose personal information where reasonably necessary for the purposes described in this Privacy Policy.
This may include disclosure to:
- Shopify;
- Stripe;
- PayPal;
- Mailchimp;
- Google and Google Analytics;
- Meta and Meta advertising services;
- AWS and other cloud or technology providers;
- payment processors;
- delivery and shipping providers;
- fulfilment providers;
- suppliers where necessary to fulfil an order;
- customer support providers;
- analytics providers;
- advertising and marketing providers;
- fraud prevention and security providers;
- professional advisers such as accountants, lawyers and insurers;
- government agencies, regulators or law enforcement where required or authorized by law; and
- other parties where you have requested or authorized the disclosure.
We do not sell your personal information as a customer database in the ordinary sense of selling personal information for money.
However, third-party advertising and analytics providers may collect or receive information through cookies, pixels or similar technologies when you use our Website.
7. Advertising and Analytics
We use third-party advertising and analytics services, including Google Analytics and Meta advertising technologies, to understand Website activity and measure and improve our advertising.
Depending on the services used, these providers may receive information such as:
- IP address;
- device and browser information;
- Website activity;
- pages and products viewed;
- purchases or other actions taken on the Website;
- advertising interactions; and
- information collected through cookies, pixels or similar technologies.
These providers may use this information in accordance with their own privacy policies and terms.
8. Direct Marketing
We may send promotional communications by email, SMS or other electronic channels where permitted by applicable law.
We may use Mailchimp and other service providers to assist us with electronic marketing.
Where consent is required, we will obtain consent before sending marketing communications.
Where permitted by applicable law, we may also rely on an existing customer relationship or another permitted basis for certain marketing communications.
Marketing communications will include an appropriate unsubscribe mechanism.
You can unsubscribe from marketing communications at any time by following the instructions provided in the communication.
Unsubscribing from marketing communications does not prevent us from sending non-promotional communications necessary for your order or account, including order confirmations, delivery updates, refund information or other transactional communications.
9. Overseas Disclosure of Personal Information
Some of the third-party providers we use are based overseas or may process personal information outside Australia.
These providers may include Shopify, Stripe, PayPal, Mailchimp, Google, Meta and AWS.
As a result, personal information may be disclosed to, stored in or processed in countries outside Australia, including the United States, Canada, New Zealand and other countries where our service providers or their infrastructure operate.
The actual location where information is processed may vary depending on the service and circumstances.
Where required by applicable Australian privacy law, we take reasonable steps when dealing with overseas recipients to ensure that personal information is handled appropriately.
10. Sensitive Information
We do not generally require or intentionally collect sensitive information, such as health information, biometric information, racial or ethnic information, religious information or information about political or sexual orientation, for ordinary purchases from FitnessFuelCo.
Please do not provide sensitive information to us unless it is reasonably necessary for your interaction with us.
Where applicable law requires consent before collecting sensitive information, we will obtain that consent as required.
11. Security of Personal Information
We take reasonable steps appropriate to the circumstances to protect personal information from:
- misuse;
- interference;
- loss;
- unauthorized access;
- modification; and
- unauthorized disclosure.
Our Website and service providers may use security measures such as encryption, secure connections, access controls, authentication measures and other technical and organizational safeguards.
However, no electronic transmission or storage system can be guaranteed to be completely secure.
If we become aware of an eligible data breach requiring notification under applicable law, we will take the steps required by law.
12. Retention of Personal Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to:
- provide our Services;
- process and maintain transaction records;
- comply with legal, accounting and tax obligations;
- resolve disputes;
- prevent fraud; and
- establish, exercise or defend legal claims.
When personal information is no longer reasonably required and we are not legally required to retain it, we will take reasonable steps to delete, destroy or de-identify it.
13. Accessing and Correcting Your Personal Information
You may request access to personal information we hold about you.
You may also request that we correct personal information that is inaccurate, incomplete or out of date.
To make a request, contact us at:
We may need to verify your identity before providing access to or correcting personal information.
In some circumstances, applicable law may allow or require us to refuse access or correction. If this occurs, we will explain the reasons where we are permitted to do so.
14. Privacy Complaints
If you believe FitnessFuelCo has mishandled your personal information or breached applicable privacy law, please contact us first so that we can investigate and attempt to resolve your complaint.
You can contact us at:
We will investigate privacy complaints and respond within the timeframe required by applicable law or, where no specific timeframe applies, within a reasonable period.
If you are not satisfied with our response, you may lodge a complaint with the relevant privacy regulator.
For Australian privacy matters, you can contact the Office of the Australian Information Commissioner (OAIC).
For New Zealand privacy matters, you can contact the Office of the Privacy Commissioner New Zealand.
15. Data Breaches
We take reasonable steps to prevent, identify and respond to data breaches.
If we become aware of a data breach involving personal information, we will assess and respond to the incident in accordance with applicable law.
Where a breach is required to be notified under Australian or New Zealand privacy law, we will provide the required notifications to affected individuals and the relevant privacy regulator within the applicable legal timeframe.
16. Children's Privacy
Our Website and Services are not specifically directed at children.
We do not knowingly collect personal information from children where doing so would be unlawful.
If you are under 16, you should obtain permission from a parent or guardian before providing personal information to us.
If you believe that a child has provided us with personal information and you would like us to review or delete that information, please contact:
17. Third-Party Websites and Services
Our Website may contain links to websites, applications or services operated by third parties.
Those third parties have their own privacy policies and terms.
We are not responsible for the privacy practices, security or content of third-party websites or services that we do not control.
We recommend reviewing the relevant third party's privacy policy before providing personal information to them.
18. Anonymous or Pseudonymous Browsing
You can generally browse our Website without identifying yourself.
However, some services cannot reasonably be provided without personal information.
For example, we require information such as your name, contact details and delivery address to process and deliver an order.
Where permitted and reasonably practicable, we allow individuals to interact with us anonymously or using a pseudonym.
19. Accuracy of Personal Information
We take reasonable steps to ensure that personal information we hold is accurate, complete and up to date for the purposes for which it is used.
You can help us maintain accurate information by notifying us if your personal information changes or if you believe information we hold about you is incorrect.
20. Your Privacy Rights
Depending on the applicable law and your circumstances, you may have rights relating to your personal information, including the right to:
- request access to personal information we hold about you;
- request correction of inaccurate, incomplete or out-of-date information;
- withdraw consent where we rely on consent to process your information;
- unsubscribe from direct marketing communications;
- make a privacy complaint; and
- exercise other rights available under applicable privacy legislation.
These rights are subject to applicable legal exceptions and limitations.
To exercise a privacy right, contact:
We may need to verify your identity before processing your request.
21. New Zealand Customers
Where New Zealand privacy law applies to our handling of your personal information, we will handle that information in accordance with the Privacy Act 2020 (NZ) and applicable Information Privacy Principles.
New Zealand customers may contact us regarding access to, correction of, or concerns about their personal information using:
22. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- our business;
- our Website;
- the services and technologies we use;
- our information-handling practices; or
- applicable legal or regulatory requirements.
When we make changes, we will publish the updated Privacy Policy on our Website and update the Last Updated date.
We encourage you to review this Privacy Policy periodically.
23. Contact Us
If you have any questions about this Privacy Policy, our privacy practices, or your personal information, please contact us:
FitnessFuelCo
Email: contact@fitnessfuelco.com
Website: fitnessfuelco.com
